Recently the Government of Alberta released its shiny new 25 million dollar promotional campaign, featuring a fresh, re-branded image for the province.
A new logo, a new slogan, and many stunning photographs of some pristine, down-home Alberta scenery.
One such photo is the one I've posted above. Two happy children frolicking on the beach of an Alberta lake, eminating the spirit of the future Alberta wants to present to visitors and residents alike...
... too bad that isn't in Alberta...
You see, the photo is actually that of a beach near Northumberland, England... the legendary birthplace of Sir Lancelot...
Of course, there's a story behind the discovery of the truth behind the picture, and it kinda makes you wonder why the folks who shelled out 25 million taxpayer dollars (during a global recession) didn't read the fine print...
I'm sure they have a good reason... the world is a busy place these days. Twitter and what-have-you...
I love Alberta, I think it's one of Canada's most beautiful and dynamic provinces and I'm proud to call it home. So here's a few snapshots I put together that will hopefully help out the new campaign.
Freedom to create
Spirit to achieve!
So... who wants a steak?
Ian
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